Since 1984, ICT Group Travel (ICT) has provided wholesale travel services to the coach tourism industry.
The most recent logo introduced ten years ago, represented the company as it went from strength-to-strength, becoming one of the UK’s leading wholesalers, providing the best quality tour programmes with a wide range of inspiring products, including popular day trips to lengthier, inspirational, European tours.
However, with growth comes change, and ICT Group Travel has undergone a total brand review and, today, proudly unveils its new logo and brand image, which supports the evolution of the company.
The new brand reflects their commitment to providing a professional, customer focused, tailor-made service in order to meet the clients’ needs, which they have successfully been doing for over 30 years.
After a competitive pitch exercise, Design Counsell of Lincolnshire was the agency chosen to lead the creative aspect of the re-brand, working closely with staff to ensure the new image reflects ICT’s core values and future strategy.
Peter Stratton, ICT Managing Director, commented:
“We are delighted to share with you our new brand image. This is just part of our larger, ongoing, programme to develop our people, products and customer service for the business of tomorrow.”