DEWAR’S® authentic Highland home offers enhanced visitor experience
Scotland’s iconic Dewar’s Aberfeldy Distillery in Perthshire has revolutionised its already award-winning tour experience with a bespoke multi-media app, bringing its historic archives to life for visitors.
The creation of the experience, the first of its type for a Scotch whisky distillery, was inspired by similar innovations in some of the world’s leading museums and art galleries. Delivered via iPads® for visitors to the distillery’s heritage exhibition, the app allows them to build their own experience rather than the more linear audio tour previously offered. Users are also able to view items that, due to their fragility, are not currently on display to the public.
The app uses the latest technology to recognise visual ‘trigger points’, accessing additional information, imagery, sound and video when held over them. Provided in 11 languages, the app also enhances the experience for the distillery’s many overseas visitors.
Jonathan Wilson, Visitor Operations Manager, comments: “It’s exciting to see our historical archives presented in such a contemporary way. Whilst an iPad can never replace the personal interaction provided by our distillery tours, the new experience is a wonderful added bonus that allows whisky lovers, visitors and locals alike to delve deeper into the Dewar’s story.”
Developed by Glasgow creative branding and digital agency Contagious, the app uses a simple interface with icons on screen to access specific room-based content throughout heritage exhibition. Access to the heritage exhibition and use of an iPad is included in all the distillery’s tour options, which also offer a guided tour through whisky production and the atmospheric warehouse, before a whisky tasting.
Dewar’s Aberfeldy Distillery offers a variety of fun and informative Distillery tours to choose from including the Aberfeldy Tour (£9.50 per adult), Cask Tasting Tour (£17), Connoisseur Tour (£27), Blender’s Tour (£75) and Private Dewar’s Tour (£99).
For more information, please visit www.dewarsaberfeldydistillery.com
or call +44(0)1887822010.