Wightlink Ferries to focus on out of season visits to the Isle of Wight

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Wightlink Ferries to focus on out of season visits to the Isle of Wight

To showcase the real appeal of the Isle of Wight during the winter months, Wightlink Ferries is today releasing a winter edition of Wightlife Magazine.  Wightlife will be available as an App version, as well as a glossy magazine on board all Wightlink’s cross-Solent services and within terminals, between November 2015 and March 2016.

This is part of a concerted push by Wightlink Ferries, and tourism businesses across the Island to boost winter visitors to the Island – whether individuals or groups.

“The Isle of Wight is open for business all year round, with different seasons showcasing the Island in very different ways.  The winter months are a great time to come to the Island when you will enjoy a quieter pace of life, open spaces, big skies, stunning seascapes and so much more,” comments Mark Persad, Head of Marketing for Wightlink. “It is important that we promote the Island’s unique selling points by showing existing and potential new customers just what is on offer, what they can do, and where they can hang out during the winter months, and Wightlife is a great showcase for this.”

As well as being available as a magazine, and as a downloadable App, an extended version of Wightlife also exists online as Wighlink’s blog – www.wightlife.com.  This is a year round venture, with regular features posted by the Wightlink team and guests writers.  It is a great way to find out what is happening on the Island in real time.

“One of our roles at Visit Isle of Wight is to show just how much there is to do on this beautiful Island at any time of the year,” concurs David Thornton, CEO of Visit Isle of Wight.  “This is a place where people live and work year round and so of course the tourism industry matches this.  Accommodation providers are open, restaurants still serve, attractions, walks and beaches have their own winter appeal and of course ferry companies are still in full service.  We just need to spread the word as much as we can, for anyone looking for a winter retreat the Isle of Wight must be on the list, and Wightlife Magazine is a great place to get inspired.”

The winter edition of Wightlife includes contributions from Ian Boyd, the award-winning ecological specialist, with his guide to winter beaches, as well as photographers Steve Blamire and Julian Winslow who have documented the Isle of Wight’s cultural scene via their recent ’Portrait of an Island’ exhibition.

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