Wightlink Ferries has launched its first winter campaign “Room to Breathe.” The campaign, which runs from December 2014 until end-March 2015, will focus on inspiring and promoting travel to the Isle of Wight during the off-peak months, showcasing the range of accommodation, wide open spaces and host of off-peak activities available across the Island.
The campaign will run on the Wightlink website, its social channels (including Facebook and Twitter), and on board Wightlink’s fleet.
The ferry company of choice for those travelling to and from the Isle of Wight has also created a special winter edition of “Wightlife”, its lifestyle guide to the inside track on the Island. For the first time ever Wightlink has created a magazine App for “Wightlife”, downloads of which are available at the Apple Store, Google Play and Amazon, and can be accessed on the Wightlink website: www.wightlink.co.uk/wightlife
Wightlink has also created two videos in the ‘Room to breathe’ series which focus on winter. The videos target families and couples seeking a relaxing or romantic break in particular. These short vignettes showcase a number of winter activities available across the Island. The videos are being shared across a number of channels and can be viewed on Wightlink’s dedicated Room to Breathe landing page on its website: www.wightlink.co.uk/roomtobreathe
Wightlink will be targeting consumer and the trade with the videos and new App, encouraging bookings to the Island over the winter months.
“Those in the know have been aware of all the Isle of Wight has to offer in the winter months for a long time,” comments Mark Persad, Head of Marketing, Wightlink Ferries. “The Island has a very different vibe during the colder months. There are less crowds, open spaces, empty beaches, homely pubs and restaurants and some superb local cultural festivals and independent shopping. Whether travelling with friends or family or as part of a wider group, the winter Isle of Wight offers an uplifting and invigorating experience that should not be missed.
“The winter focus of our Room to Breathe campaign aims to bring this to life and offer the right inspiration for those who might not have considered an off peak visit in the past.”
Wightlink Ferries will be launching its Spring/Summer Room to Breathe Campaign late March, in time to maximise Easter and the full peak season.