Cheshire Oaks Designer Outlet unveils big plans for Christmas with ‘Oaks on Ice’.
With just over 100 days until Christmas, McArthurGlen Designer Outlet Cheshire Oaks is thrilled to announce the upcoming grand opening of its bespoke ice rink, set to become the heart of festive celebrations this Christmas season. The highly anticipated attraction will launch on October 24th, promising an unforgettable experience that blends the timeless joy of ice skating with contemporary design and community spirit.
In an era where consumers increasingly seek authentic, experiential leisure activities that foster connections and create lasting memories, Cheshire Oaks Designer Outlet is preparing to deliver a truly distinctive offering. Moving beyond traditional retail, the new ice rink will tap into the growing desire for immersive entertainment, transforming the shopping destination into a vibrant festive wonderland just in time for the holiday build-up.
“We are incredibly excited to soon introduce this bespoke ice rink experience to our guests,” says Kenny Murray, General Manager at Cheshire Oaks Designer Outlet. “It’s more than just a place to skate; it will be a destination where families and friends can create cherished festive moments. We’ve designed it to be a truly unique attraction, reflecting the evolving cultural trend towards experiential retail and community-focused events, and we eagerly await its opening next month.”
A Bespoke Experience Woven into the Heart of Cheshire Oaks
At the forefront of this festive spectacle will be a custom-designed ice path that gracefully weaves around Cheshire Oaks’ iconic oak tree. This thoughtful integration of natural beauty with festive activity will provide a picturesque backdrop, perfect for capturing those Instagram-worthy moments that resonate with today’s visually driven culture. The rink, nestled within a dedicated Christmas events space, will be the central hub of the outlet’s wider festive activities, offering a holistic seasonal experience that complements shopping, dining, and leisure.
Key Features:
- Experiential Retail: The ice rink exemplifies the shift from purely transactional shopping to a more engaging, experience-driven model, where entertainment and leisure will enhance the overall visit.
- Community & Connection: With space for 200 people at a time, the rink will foster a sense of community, encouraging shared experiences among families, friends, and even first dates – a nod to the enduring appeal of collective activities.
- Accessibility & Inclusivity: In line with modern societal values, the rink is designed to be accessible for wheelchair users with ramps, and carers will skate for free.
- Family-Friendly Fun: With skate aids available for £5 and a minimum age of 4+, the rink will cater to families, offering a wholesome activity that appeals across generations. The range of skate sizes (European 29-48) will further ensure comfort for all participants.
- Value-Driven Entertainment: The tiered pricing structure for peak and off-peak times, along with discounts for schools and multi-attraction bookings, demonstrates an understanding of consumer demand for flexible and value-for-money entertainment options.
Tickets will be available soon with the option to book in advance online or on the day, offering convenience and flexibility. The existing What’s On webpage will serve as a central information hub, catering to the digital-first approach of today’s consumers.
Cheshire Oaks Designer Outlet invites everyone to prepare to embrace the festive spirit and create unforgettable memories on the ice when the rink opens on October 24th.
