Week-long celebration of England’s tourism industry fast approaching

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Week-long celebration of England’s tourism industry fast approaching Image by Adam Derewecki from Pixabay

English Tourism Week, the annual week dedicated to celebrating England’s tourism industry, is fast approaching. Businesses, destinations, and visitor attractions are encouraged to get involved.

From 15-to-24 March, English Tourism Week sees the industry come together to highlight tourism’s economic importance to local communities and promote the innovation, quality and range of products on offer to boost domestic breaks. This year’s campaign, co-ordinated by VisitEngland, uses the strapline ‘supporting tourism, the heart of our community’ to celebrate the fantastic people, places, businesses, attractions, experiences and destinations at the heart of England’s tourism sector.

Tourism Minister Julia Lopez said:

“This week, we celebrate the incredible job our tourism industry does showcasing England to the world – from our breathtaking landscapes and coastline to the treasure trove of heritage, culture, and cuisine found in our towns, villages and cities.

“Tourism adds billions of pounds to the economy while supporting millions of jobs, and we are helping the sector grow from strength to strength through our Tourism Recovery Plan. But we can all play our part, so I encourage everyone – throughout English Tourism Week and beyond – to explore all that our fantastic country has to offer.”


VisitEngland Director Andrew Stokes said:

“With spring upon us and the Easter break just ahead, it is timely to shine the spotlight on our outstanding tourism offer and on an industry supporting millions of jobs and local economies across England.

“English Tourism Week kick starts the season, highlighting the incredible destinations on our doorstep. From enjoying contemporary culture in our vibrant cities to our stunning coastal and seaside destinations, from our heritage, countryside and adventure tourism to our outstanding B&Bs and self-catering accommodation, consistently rated as some of the best in the world. I encourage everyone to get involved and support our amazing industry this English Tourism Week.”

Destinations, tourism businesses, and visitor attractions can download the English Tourism Week toolkit here including logos, slogans, images, and poster templates, to participate.

In the lead-up to English Tourism Week and throughout, VisitEngland also encourages people to support English tourism on social media using #EnglishTourismWeek24.

VisitEngland’s Tourism Superstar 2024 competition will also conclude during the week. Voting will open until midnight on 24 March, and the winner will be announced once the week has ended. VisitEngland, Local Visitor Economy Partnerships (LVEPs), and destinations are also asking MPs, local authorities, the UK Government, and other stakeholders to get involved, including visiting local businesses and attractions during the week.

Tourism is one of England’s largest and most valuable industries, supporting hundreds of thousands of small-to-medium-sized businesses, employing 2.6 million people and, in 2022, generating £66 billion for the economy in domestic visitor spending.


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